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... breakfast cereals make a significant contribution towards the micronutrient intake of the low-income uk population, according to new research ... the study, published in the european journal of clinical nutrition, assessed the contribution that breakfast cereals make to the nutrient intakes of low income uk population ... assessing data from over 3500 people, the researchers found that people who eat cereal for breakfast had significantly higher intakes of key micronutrients such as vitamins and minerals ... “consumers of breakfast cereals had higher intakes of thiamin, riboflavin, niacin, biotin, folate, vitamin b6, vitamin b12, iron and zinc than non-consumers,” said the authors, led by professor tom sanders from the nutritional sciences division at king's college london ... the research team compared consumers and non-consumers of breakfast cereal to assess differences in nutrient intake ... the team found that breakfast cereals were consumed by 49% of men, 58% of women, 80% of children (both boys and girls)
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... more than 5,000 new products have been introduced to the us in the past five years according to the innova new product database “chips are the biggest market, but we’re also supplying it to firms making soups, crackers, pretzels, breakfast cereals, pasta and breads, and seasoning blends
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... ” last week uk breakfast cereal maker weetabix announced a multi-million pound rebranding of its marquee weetabix line to include glycaemic marketing, which also followed from positive efsa opinions relating to fibre in that area
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... however, the company admitted it had not met certain targets including plans to launch and "take to scale" children's lunchbox and breakfast products that met ofcom's nutrient profile by 2010
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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